Changes in the Market
In a market-driven environment, anything that adds cost must have customers willing to pay for it—otherwise, it simply wouldn’t exist.
Supermarkets are everywhere, but where do the good ones thrive? In places with Pangdonglai, Pangdonglai thrives. Where there’s no Pangdonglai, Sam’s Club thrives.
What does this tell us?
It tells us that even though supermarkets abound, the demand for安心 products—safe, trustworthy goods—from customers willing to pay a premium remains only partially satisfied. That’s exactly why they flock to Pangdonglai and Sam’s Club.
Some people want to buy products; others want to buy peace of mind. Some seek service; inevitably, there are those who seek reliable, trustworthy service.
Presence doesn’t equal quality. Being visible isn’t the same as being well-regarded. And going forward, service consumption will make up the bulk of spending.
