The True Value of Food Delivery Lies Not in Errands but in Solutions

I wanted cake—not because I was hungry, but because I saw people cutting cakes on TV during a wedding, watching everyone enjoy it, and suddenly I wanted a bite too. What is this? It’s a newly emerging consumer demand. How long would this demand last? Probably no more than half an hour. After that, I’d stop watching the program and forget about the cake entirely. Whoever could deliver a cake to my hands within half an hour would actually be fulfilling a consumer need.

An instantaneously arising, fleeting consumer demand.

That’s what delivery riders do—they provide immediate solutions. However, right now, the value they offer still relies on physical goods. To you, they still come across as mere errand runners.