Is Meituan Still Worth Investing in 2025?
Based on the article's conclusions, Meituan is still a worthwhile investment—the author is optimistic about it becoming one of the four major e-commerce platforms.
Meituan does have significant potential. Setting aside online metrics, the real story lies in its offline business transformation. By discontinuing Meituan Select, it made room for its own self-operated business—onboarding suppliers and offline stores to validate market demand and supply data, then launching its own operations and forward warehouses. From this perspective, it earns greater confidence than JD.com or Alipay.
JD.com and Alipay were both forced into the fray because their core business territories were being encroached upon, leaving them no choice but to respond. Meituan, by contrast, is on an offensive expansion front; JD appears to be expanding its business, while Alipay is in a forced contraction and defensive posture.
From this angle, Meituan's strategic capability is quite strong, and its leadership outperforms that of other companies.