Why Does Someone Buy Something They Absolutely Don’t Need?

This is the power of culture. Human consumption isn’t always driven by needs—it can be shaped by fantasy. Consumption can be sparked not only by imagination, but also by greed. And even if you aren’t swayed by fantasy and lack greed, you’ll still feel a sense of不甘心 (reluctance to settle). That reluctance? That’s your addiction.

When something appeals to you and me, and enough people find it appealing,

someone will always figure out how to profit from that shared preference.

What has happened before will happen again; what has been done before will be repeated. This is the nature of cycles and recurrence.

What’s the best business model?
It’s one built on unchanging human nature—taking existing business models and reimagining them to meet future demand.