Not everyone in this society wants low prices over quality. Once you grasp this, focus on serving the other segment.

Many industries are locked in price wars. You cut prices, I cut prices. You use worse materials, so I not only use worse materials but also cut labor costs in half. In the end, consumers get cheap, low-quality junk, and as practitioners, we lose our livelihoods—it's a lose-lose situation.

Meanwhile, you can also see another wave of young people choosing not to compete in that race, carving out their own path. After all, the vast majority of consumers always have a desire for a better quality of life. Not everyone in this society cares only about low prices and ignores quality. Once you realize this, you can simply focus on serving that other segment of the market.

Customer needs have three dimensions.

The first dimension is quality. If customers pay well and you can't deliver something good, you're eliminated in the first round. High quality is the baseline threshold.

The second dimension is experience. Having a good product isn't remarkable—when customers pay well, that's expected. The real question is: based on having a good product, is the customer experience you provide actually good?

The third dimension is solutions. The real challenge lies in integrating all these elements into a compelling, cohesive offering to deliver to the customer. What is the customer's highest-level need? It's lifestyle. You need to know how to eat well, how to play well, and you need to guide them through those experiences—to make them happy. The key is helping them see that money can be spent this way, life can be lived this way, learning can happen this way. You need to let them experience things they've never experienced before. That's the ultimate competitive edge.