How to Make Milk Tea Like a Pro: Focus on Customer Feedback in the First Few Months

When customers give you feedback, give them small gifts instead of spending that money on marketing to chase traffic—that’s far more valuable. If you’re selling fewer units, you still have time to improve. But if your product isn’t ready—your bubble tea doesn’t even taste good—and you rush into promotions, getting everyone within a few miles to try it once, they’ll all know it’s bad and won’t come back a second time. You’re basically burning your own bridges.

Running a bubble tea shop is about building a business where nearby office workers think about stopping by every day—not being a transient street vendor who serves people once at a train station and never sees them again.