Beyond the clickbait titles that circulate widely on social media, many websites feature links and buttons whose text descriptions bear no resemblance to the pages they actually open. After being deceived once or twice, users lose trust in the site—and without trust, there’s no retention, and without retention, there’s no revenue.
The three types of content users love to share the most
The first is "highly relatable and entertaining,"
The second is "deeply resonant,"
The third is "practically useful to me,"
Their common thread? They’re all about me.
When any one of the four pillars—product, target audience, marketing channels, or business model—needs to be completely overhauled, it’s time for a company transformation.
Your contact list keeps growing; set a recurring reminder (every 3 months, 6 months, etc.) to check in with people you care about; jot down notes after each interaction and reset the next reminder accordingly. You can use a to-do app, an alarm, or a periodic calendar.
Capital chases certainty.
No one hires to solve unemployment—capital only hires when it expects to profit. If you prevent capital from making money, it loses the incentive to hire, and it becomes very hard to find a job.
At a certain stage of a company’s growth, high-performing employees tend to leave because they have little tolerance for stupidity and can easily find other jobs. Low performers, on the other hand, tend to stay—they struggle to find other work, and over time, they rise into middle and senior management. Like the water in the Dead Sea evaporating, the good employees vanish, leaving behind a highly saline environment where normal talent can’t survive. #ReadingNotes#