Dajia Picks

Summary:

1. Identify comparable accounts and analyze content patterns

2. Videos typically run 30 seconds or less with 8-10 sentences: the opening should hook viewers by tying into their interests, followed by 2-3 supporting points and a clear conclusion, then a call to like, comment, and share

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Further reading:

Building a personal brand

At its core, a personal brand is simply about what kind of person does what in a given field, and how they approach it.

Selling is a reasonable behavior. Without selling, no one will pay attention to you. It is your responsibility to promote your product, and it is up to you to make people care.

Residential real estate and equities deliver comparable annual returns of around 7%.

In most countries, the real yield on safe assets such as government bonds sits between 1% and 3%.

For most of the time, the return on capital in most countries has exceeded the pace of economic growth, with long-term asset returns running roughly twice the GDP growth rate (compared with the approximate 3%–5% GDP growth). As a result, wealth inequality continues to widen.

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Working for the company and working for your boss aren’t always the same. When you do work for the company, your leader may not get the credit—but when you do work for your leader, they truly can take pride in it.

He won’t tell you what he’s trying to sell you. Instead, he’ll put himself in your shoes, work out the best possible option for you, and make sure that option happens to be the product he represents.

He always thinks from the department’s perspective, figuring out how to best advance its interests. By keeping the company’s long-term goals in mind, he smartly prepares the ground so that the most advantageous choice for the company just happens to be hiring him.