If prices can’t rise, profits can’t rise, which means wages can’t rise. And those earning wages are also consumers, which further drives down prices and profits.
When business is tough, are you willing to keep paying people salaries while running at a loss?
This is what’s known as a downward spiral.
The last thing investors want is uncertainty. You can be as strong and excellent as you want, but if your success relies on external markets, you’re playing with one hand behind your back.
What you believe, you hold onto; what you don't, you sell off.