Dajia Picks

Foreigners have a great idea: if you don't have your own concept, no worries—just buy a stable, already-running business and keep it going.

What kind of acquisition should you look for?

1. Large addressable market

2. Already running for 3 years

3. Profit margin of at least 15%

4. Customer base with high repeat purchase rates

…Sounds like a beautiful dream. I wonder how many people would actually sell such a project?

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For a lifetime, compare yourself with the people around you. When you win, you swell with pride; when you lose, you hang your head in shame. You never realize there’s a bigger world out there and an easier path to take.

Step one: understand what the current timing is all about.

Step two: figure out the right entry point for this moment.

Step three: based on your own situation, decide what you should do right now.

You see “sow and reap,” but there are two reasons: one is that he sows, and the other is that he sows in spring. The latter is what many people tend to overlook.

What do kids read? They rote memorize. You don’t understand it, but you’ve got it all locked in your head.

Then, as you grow up and gather experiences—event after event—those things you memorized as a kid start fermenting inside you. One day, it clicks. You suddenly get it. You realize that a line you recited back then actually means this.

That’s the point: understanding needs experience combined with it. That’s what 言传身教 is about.

言传 is the rote memorization. 身教 is the lived experience.