Why Many WeChat Official Accounts and Media Outlets Struggle to Survive
Xiao Bei sums it up perfectly:
Why can’t a lot of WeChat public accounts—or media outlets in general—survive? Here are…
Store traffic and conversion rates hovered around 2% to 3% across the 2,500 stores, averaging just eight yuan in daily profit per store—with a 0.2 profit margin—that’s the baseline for convenience stores.
First published 2023-09-22 13:57:50
The same message brings you information if you don't already know it; if you've heard it before, it brings you nothing.
The message itself doesn't need to change—whether you know it or not determines how valuable it is to you.