You're familiar with one circle. If another unfamiliar circle offers you a spot with the same salary, would you be interested? You wouldn't. Because you feel it's better to stick with what you know. Switching circles means learning so many new things, and just thinking about it fills you with fear. Often, it's not just fear—it's very likely you'd suffer immediate losses.
Project initiation is about explaining why this matters, bringing everyone to the meeting to clear the path for you, and aligning all stakeholders around a shared understanding.
Go back and watch all the Spring Festival Gala performances from the 1980s to today, and see which brands have high visibility and who the sponsors are.
Then you'll quickly be able to spot the patterns.
If a brand appears for the first time, that industry is in its emergence phase.
If it appears continuously, it's in a high-growth phase.
If it appears for over a decade and then disappears, that industry has declined into sunset.
No matter how perfect the solution itself, it is still just a tool—it’s not the end goal. The real goal is solving the other party’s problem. Learning to articulate the difficulty is what allows you to command a higher price.
The bigger the stakes involved, the higher the skill level of the players.