Successful social media: find someone to blame
Think about it—what’s the most successful media in human history? Religion. What is religion selling? Hope.
Look at any religion—it’s always selling you the afterlife. Why doesn’t it sell you this life?
Simple. This life is falsifiable; the next is not.
It’s like a priest selling you an indulgence, saying, “Buy this, and your next life will be better.” But if your next life still sucks, where exactly are you going to find him to hold him accountable?