Category: Reading Notes

What do the wealthy want? It’s a sense of control, a feeling of dominance, and the desire to feel uniquely superior.

Luxury consumption is fundamentally spiritual consumption — it’s all about the sensation of inequality.

As consensus economy’s share grows, you’re likely to find a company where investors hold 30%, employees hold 20%, and the remaining 50% belongs to those hardcore customers.

Banana operates this way; Apple doesn’t. The likely outcome? Banana breaks through, Apple contracts.

Membership e-commerce is merely sharing goods.