Cold Start
This is a book about the common patterns and principles behind cold starts.
First, it argues that the way to solve the…
Companies like J&T Express and Shopee basically started in Indonesia. The advantage is a concentrated industrial market, with only international big brands dominating. If your quality is solid and your price is low, you can break through. Once you've got a foothold in Indonesia, expanding across Southeast Asia becomes much easier.
Vietnam's Economy Stalls, Chinese Investors Turn to Indonesia | Shenwang