Strategic Low Pricing

Not all products are low-priced; prices range from high to low. Each fruit typically comes in several varieties at different price points—those who prioritize quality pay more, while price-sensitive shoppers get the cheaper options. There are also daily promotional items at the entrance, sold at ultra-low prices. Bulk purchasing reduces costs, and selling cheaply builds foot traffic, reinforcing the perception of affordability. Meanwhile, unsold fruit each day is cut into fruit platters and placed at the entrance for promotion, which both cuts waste and enhances that same bargain image.

Low prices alone don't make money, but strategic low pricing can—because your product mix includes profit drivers, traffic magnets, attack products, and defensive offerings. That's the power of product组合.