Storefront Design: Size and Brightness Beat Beauty for Visibility

The two most important things for a storefront sign are large fonts and bright lighting. Aesthetics come last, because the primary function of a sign is to boost visibility—big and bright work best. Whether something looks good is subjective and requires an appreciative eye, but most people on the street simply don't have that kind of discernment. Business owners, don't put the cart before the horse.