No Product, No Store

Many bosses have only a vague sense that climbing the corporate ladder won’t work, so they’re eager to strike out on their own—often quitting their jobs without a plan, which puts them in a very difficult position later.

You need to think the project through thoroughly, build the product, and refine it until it’s polished enough to outperform 80% of your competitors. Only then should you take action.

Why focus on product refinement first? Because while you’re sourcing a project and honing the product, your understanding of the market, customers, and competition deepens rapidly. You’ll also start mapping out a preliminary vision for your store, which boosts your odds of success.

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