When Startups Try Derivative Businesses

Whether you’re a mature company or a startup, tackling new ventures demands two things: think through feasibility upfront—at least to 50%—before diving in, and when you do commit, go all in. Once you’ve drawn the bow, there’s no turning back; aim for success. Think about a skilled gambler at the tables: does he toss in one or two chips at a time, or does he push a whole stack forward?

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