Using Hyperlinks in WeChat Official Accounts: A Step-by-Step Guide
Sayings：
I genuinely think people's thinking is strange. There are so many things you can do with the built-in features of WeChat Official Accounts, yet everyone prefers to seek out third-party tools instead of simply using what's already there.
For example:
How to Use the Comments Feature | Basics of WeChat Official Account Functions
See? This is an example of how to use the hyperlink feature in a WeChat Official Account article.
How to Use the Hyperlink Feature in WeChat Official Accounts
By Li Xuehan
WeChat Official Accounts now support many more hyperlink features. You can insert links to articles published by other Official Accounts. However, due to the closed nature of the platform, we naturally don't want to drive traffic to other accounts by linking to their articles—even ignoring the issue of promoting others' content, there are plenty of ways to use this feature for your own articles.
Series/Columns:
Create a new article, then insert links to previously published content on the same theme to form a cohesive series. Like this:
Tips for WeChat Push: 60-Second Voice Messages
How to Use the Comments Feature | Basics of WeChat Official Account Functions
Three Universal Positioning Strategies for Official Account Operations
WeChat Official Account Operations: Define Your Positioning and Stick to a Niche
Has Your Official Account Operation Strategy Been Fully Thought Through?
This forms a mini series on WeChat Official Account operations, right? You can create a series even without using the page templates in the backend.
Menus:
Using page templates for menus has its limitations—for example, the list template only allows 30 items, and the cover-image version caps at 153 items. By using hyperlinks instead, you can break free from these limits while achieving better visual presentation through layout design.
Take my personal account's two menus: "For My Eyes Only" and "For Yours."
Recommended Reading:
Sometimes I envy how other accounts link their "Recommended Reading" sections to different articles. It's all done through the hyperlink feature in the editor—the key is simply linking to highly relevant content.
You can even use this to create long-form serialized content.
For instance, in the opening chapter, you can hyperlink to earlier updates for easy navigation.
Combining with the Comments Feature:
For example, my personal account uses the comments feature to create a menu item called "Ask Me Anything." To boost engagement, could you insert a hyperlink to that "Ask Me" article in your daily posts?
Got Questions for Me? | How to Contact Me
The text for these hyperlinks can be customized, adding significant flexibility:
Click here: Still Unsure About This Feature? Ask Here | Dedicated Q&A Comments Post
I want to show you how beautiful the rest of my life will be.
Using existing features more openly means unlocking their hidden value—and those values could become a clear differentiator between you and everyone else.
I've mentioned this point before:
Why Should You Do User Operations?
++++ I'm just Li Xuehan