Growth Has a Clear Direction, but Methods Should Be Explored Openly

Growth has a clear direction, but the specific tactics can always be explored—any approach that drives growth is worth trying.

Take a case from Himalaya: many people would scrape their paid content and repost it for free on their WeChat public accounts and other channels just to build an audience. Himalaya's BD team reached out to those content scrapers and proposed a revenue-sharing partnership. Instead of stealing their content, they could become official distribution channels, selling courses and earning commissions. Over time, they accumulated many such individuals and teams, turning them into a分销 network. This is another effective way to acquire new users.

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