SMS Campaign Conversion Rates

The most critical part of any article is its conversion rate.

Click-through conversion rates for links in SMS messages consistently struggle to exceed 2.8 per 10,000 (0.028%). At that rate, even if 100,000 SMS texts are sent, only about 28 recipients click through to the landing page. From there, typical page-to-order conversion tops out at around 3%, yielding an overall SMS-to-order conversion of roughly 0.84 orders per 100,000 messages (100,000 × 0.000028 × 0.03 = 0.84).

Assuming you can negotiate a bulk discount down to $0.03 per message, sending 100,000 SMS texts costs $3,000. To break even, each order must generate revenue greater than $3,571 — calculated as $3,000 ÷ 0.84 orders.

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