Two Case Studies

Case Study One

A company that allows customers to design their own sofas. Their clients spend a long time on the platform crafting a sofa they love, but somehow never seem to reach the checkout step.

Why couldn't they sell such good sofas? Research revealed a simple oversight: most customers didn't know what to do with their old sofas. The fix was obvious— they added a service to recycle old sofas when delivering new ones, and conversion rates climbed.

Another Case Study

A domestic violence shelter in Nevada noticed many women in need were driving up, stopping at the entrance to hesitate for a long time, and then turning around to leave. The reason? A sign at the door read: “No Pets Allowed.”

The founder spent three years opening an animal shelter next door specifically for these pets. Owners could visit anytime and even cuddle with the animals in the dedicated cuddle rooms.

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