Are Premium Memberships on Dating Apps Worth the Price?

Never pay to become a premium member. Those matchmakers on dating sites earn commissions based on how many relationships actually succeed.

So well-off men (or women) can sign up there, essentially using high-quality male members to lure female subscribers into paying (or taking the bait). Local matchmaking sites like this: if a matchmaker sees a guy’s credentials are solid, she’ll offer to recommend him for free, even encouraging him to move fast—tell him to lock down a relationship with anyone he likes and sleep with her sooner rather than later, so she can collect her cut.

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