One Training Session, 42 Infections: The Enigma of Nu Skin

Multilevel marketing schemes exploit the most fundamental human desires.

Nu Skin, for example, lured people in by appealing to two universally coveted traits:

1. The desire to make big money (paired with the prerequisite that you must work hard to succeed);

2. The need to be loved and validated. There’s no negativity—only affirmation and praise.

Regular offline gatherings where members encourage each other are a key way they maintain customer engagement.

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