Case Study: How to Dominate SEO Search Traffic
The case is about the failed project JD Dongxiaodian. The key point is that Dongxiaodian's official team initially didn't promote it heavily, and the author found an information gap opportunity.
They chose the Toutiao platform for explosive traffic growth, while using WeChat Official Accounts and Baijiahao to capture search traffic from WeChat and Baidu.
The content titles always include key project name phrases like "JD new project Dongxiaodian" that users are likely to search for, then add various questions that embed promotional links redirecting to WeChat contacts (at the time WeChat friends could still be added, but now it's a bit uncertain).
After posting the basic questions, they published content packaging the project:
On one hand, income; on the other, packaging the team—growing into a 10,000-member team.