Products Should Drive Growth

Products should serve growth. Once your product has proven its value, growth strategies can amplify that impact with relatively little effort.

Products always come first, but a SaaS company with very low customer acquisition efficiency faces serious risks: it either burns through precious capital too early or misses the window to capture market share.

1. What’s the unique value of the product you own compared to competitors?

2. As a product manager, what’s your unique edge compared to your peers?

Those two self-reflection questions matter most. Without a clear differentiator, how can you drive acquisition and retention? The word “how” can be replaced by “why on earth”—ask yourself that instead.

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