Why MBTI Tests Are a Better Business Than Astrology

On one hand, it feels more scientific—less like mysticism. On the other, it comes with a longer product line and supply chain, giving more room to expand profit margins.

1. Multiple versions let you offer a free basic tier and charge for advanced assessments ($5–100 per session).
2. After users see their results, you can upsell in-depth analysis reports ($58–98).
3. Beyond the analysis, paid 1-on-1 consultations are available for a deeper understanding of their test outcomes ($300–1,200).
4. You can also sell courses ranging from $5,688 to $9,998, keeping the entire business funnel running smoothly.

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