Why Aren’t Sugar Daddies Spending Much Money on You

The rich don’t spend their money—they display it.

When a peacock fans its tail to attract a mate, does he really pluck out those feathers and stick them onto her? If he handed all his money over to you and you became the wealthy one, what would be left for him? Who’d still want to cling to him?

The rich keep their wealth on display because it attracts resources. For many businesspeople, what looks like lavish spending is actually just routine business expense—money they have to spend to draw in more capital, connections, talent, and everything else that comes with it.

Showing off wealth drives conversion.