How Much Can You Earn Franchising Mixue Bingcheng?

As for Guilin, Guangxi:

1. Franchise deposit, renovations, and other expenses add up to roughly 300,000 RMB. (The franchise fee itself isn't high—just a few tens of thousands—but the deposit is substantial, starting at 150,000 RMB, and generally runs 300,000 RMB or more per location.)

2. If you take over a transferred store, the transfer fee could also be around 150,000 RMB.

3. The franchise fee must be paid annually; it's not a one-time payment.

4. Monthly rent for a shop is usually around 15,000 RMB.

5. Monthly revenue typically ranges between 30,000 and 40,000 RMB, with fluctuations driven by peak and off-peak seasons.

6. Net profit per store generally comes to about 7,000 RMB, assuming you hire three employees at 2,000 RMB each.

7. You can't take outside orders. All raw materials and equipment must come from the official supplier, and all transactions must go through the official payment system. Payment cycles usually run from one month to a month and a half. Violations result in deposit deductions.

On the whole, breaking even typically takes 2 to 3 years. Keep in mind that bubble tea and coffee are highly profitable. With monthly revenue of 40,000 RMB, after deducting 10,000 RMB for rent and 6,000 RMB for three employees' wages, you're left with 7,000 RMB in profit—meaning costs sit at roughly 17,000 RMB, translating to a gross margin approaching 60%. In that case, if you already own a storefront with a good location, you could run it yourself, hire staff, and eliminate rent altogether. To be blunt, it might actually make more sense to collect rent: no headaches, and you'd pocket over 25% of the revenue as a share.

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Verified: monthly revenue is indeed around 40,000 RMB (Meituan recorded 1,000 orders in a single month). The gap between online and offline sales wouldn't be huge. If you add Ele.me, the average order value is lower, but even estimating it at 10 RMB per order, that brings in a bit over 30,000 RMB in additional revenue ).