Grassroots Entrepreneurship on WeChat Internet
This book nails it—covers the past few years with real clarity. Here are a few useful points from Douban reviews:
1. Among all platforms offering short-video services, WeChat is the only one that absolutely doesn’t lack users.
2. On WeChat, you either sell products or sell courses—that’s the most basic monetization approach right now. If you can’t do either, you might as well help others sell and earn a cut.
3. What students actually need isn’t some so-called course, but a community. Micro-courses paired with a large community let everyone grow together in a healthy environment. (Groups work best for monetization when there’s shared appeal.)
4. Students will shape teachers in return. Pick good students and sell genuinely valuable courses. (Focus on those just one step away from results—they deliver quickly, show outcomes, and keep the business sustainable long-term.)
5. Rather than collecting a bunch of placement fees, you’re better off building your own brand—or even starting your own factory. Selling your own products through your own traffic is the most cost-effective path. That’s why going fully name-brand and building a personal brand from the start makes the most sense.