The Real Way to Boost Your Value Is to Actually Increase It
Exposure brings a premium
What happens when a collectible is auctioned in a remote, little-known tavern in Northern Europe, where hardly anyone knows about it?
It will likely sell at the reserve price or fail to sell altogether. But if it goes through Sotheby's, gets recommended globally, and is shown to top collectors worldwide before being auctioned, it often fetches a high price.
The same applies to attracting the opposite sex. It's not just about how many people of the opposite sex see you—it's even more critical that those in your social circle can see you.
Where does charm come from? It comes from being known. If you step outside your social circle, you become invisible—not because you lack value, but because others simply don't recognize it.
