Newsletter Dashboard Push Data (May 2022)
There are currently no platforms in China publicly sharing data on this topic. A good reference is ConvertKit's
99.8% delivery success rate, meaning the percentage of emails successfully delivered to subscribers.
41% open rate—the proportion of recipients who opened the email after it was delivered.
5% link click-through rate—the percentage of delivered emails that resulted in a link click.
High-risk indicators for spam flagging include:
1. Email body text under 500 characters
2. Use of shortened URLs
3. Excessive emotional language—especially urgent or pushy phrasing
The above three traits are commonly associated with spammy or scam emails
4. Encouraging replies helps build sender trust with email providers
However, a high number of recipients who don't open your emails can also damage sender reputation
In China, avoiding QQ Mail for both sending and receiving emails generally leads to significantly better deliverability.