SEO Tips: Practical Techniques for Better Rankings

To rank a blog post, you have to find keywords with informational intent. Usually, these terms start with questions like “who,” “what,” “when,” “why,” “where,” and “how.”

You’ll also get better ranking opportunities if you follow the content format expected by search engine results pages (SERPs). Let’s say you want to rank for “how to increase website traffic.” Just looking at the keyword, it seems like people need a how-to guide. But if you check the top-ranking pages, you’ll see that most of them are list posts. So, to rank for this topic, you need to create a list, not a standard how-to article.