Trust: The Greatest Value of the Future

When copies are abundant, they become worthless.

When copies are plentiful, the things that can't be copied become scarce and valuable.

When copies are free, you have to sell something that can't be copied.

What can't be copied?

There are many qualities that can't be replicated. Consider "trust."

You can't copy trust. You can't buy it. It has to be earned over time.

If everything else is equal, you always prefer to do business with someone you can trust.

So trust is intangible, yet increasingly valuable in a world saturated with copies.

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First published 2023-09-26 09:41:43