How to Succeed in WeChat Business: Proven Tips and Strategies

This is the guide to social e-commerce.

It all starts with traffic. Never miss an opportunity to add friends (ideally, attract people to add you proactively, often by tapping into their sense of envy). Real traffic means precisely targeted traffic. To attract precisely targeted traffic, you need to spark shared emotions—addressing problems you've personally experienced that others will encounter too—and then guide them to add you proactively by laying out your solutions.

Once you've added them, proactively organize them into tags and groups. This lets you post more precisely targeted WeChat Moments ads, recommending different content and products to different people, since your contacts could be friends, agents, new customers, repeat customers, or VIP clients. (Also make sure to note other relevant details so you can tailor your approach.)

Monetization comes down to selling solutions to users who share a similar situation. A solution can be a product or a service.

Also, maintain good customer relationships, because in China business ultimately comes down to human connections.

Balancing a full-time job, parenting, Xiaohongshu traffic driving, and private-domain sales—I accumulated over 300,000 yuan in profits. Here's how I did it.