Someone Is On It

CategoryReading Notes

"Someone is doing that" is an illusion that makes it seem like an insurmountable obstacle. Everyone's already doing everything. The real question is: can you do it better? Can you meet the need more effectively, deliver greater value, or become a sharper marketer?

Competition is everywhere. Just do it, and do it better.

Do you need a completely new idea? No. You just need a need that isn't being well served yet, plus flawless execution.

Underserved needs are a goldmine, even when they look like dead ends. Successful businesses often adopt existing ideas, services, and products—just done better, or with a new approach.

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