Pragmatic Marketing: Grounded Strategies That Work

Solution to a Massive Pain

Pain can be anything that frustrates people about their lives — their income, their health, their appearance, their job, or their relationships.

Purchasing Power

Your audience needs to be able to pay for your product or service. You can have the best product in the world, but if your audience can't afford it, you'll never make money.

Easy to Target

You can solve a massive pain for an audience that can pay for your offer, but if you don't have an easy way to target and find them, you'll never scale your sales.

Growth

A growing market is like a tailwind — it makes everything move faster. A declining market is like a headwind — it makes every effort more difficult.

The greater the pain, the higher the price you can charge.