How to Market Your Product: Sharpening Your Positioning

Clients don’t know why your main competitors are bad. They only remember two or three features of your product. Most of the time, they know nothing. You don’t have much time to convince them. That’s why your positioning must be irresistible:

Who is this product for?
What benefits can I get from using it?
Why shouldn’t I use a competitor’s product?
What does it cost to achieve the promised results?
Why should I trust that you can deliver results?
Answer these questions. Weave the answers into your marketing copy. Repeat them consistently.

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