How to Execute a Successful Pre-Sale

If you don't have an audience, don't try to pre-sell a product—you won't get any data to make informed decisions about it.

On your landing page, highlight when the pre-sale product will be delivered, emphasize the problem as much as possible, and clearly describe how you plan to solve it for customers. Through pre-sales, you're essentially validating the problem rather than the product itself.

Get any form of social proof to build trust.

Create a sense of urgency and scarcity during the pre-sale period using tiered discounts—raise the price after a certain number of sales. (Highlight urgency and scarcity)

Collect user surveys by having your pre-sale audience fill out a form immediately after purchasing. Ask them 2–3 questions about the solution you're building, specifically their biggest pain point and where they need the most help. This is valuable data that will inform the product you create. This is the biggest benefit of pre-sales: it helps you build the perfect product for an audience genuinely willing to pay for a solution.