How to Sell Newsletter Ads & How Much to Charge
To get a sense of pricing from well-known overseas newsletters, ad rates typically hover around $6 per click (whereas in China, the actual executed price usually lands at 30–50% of the listed rate; not sure how that compares abroad).
A lot of prep work goes into this:
On one hand, you need a clear user persona; on the other, solid data—subscriber count, open rates, link clicks, and click-through rates—since advertisers need to assess fit before committing.
Overall, the landscape closely mirrors that of WeChat public account ads and sales in China.
Original article: https://www.newsletteroperator.com/p/how-to-sell-newsletter-ads?utm_source=newsletter&utm_medium=email&utm_term=2023-04-18&utm_campaign=+Newsletter-Market+Fit
When selling a newsletter project, it’s often priced by subscriber count—in other words, by follower count. The going rate is generally $1–5 per follower, which is likely similar in China as well.
Original tweet: https://twitter.com/anthonycastrio/status/1646513575807324174?utm_source=newsletter&utm_medium=email&utm_term=2023-04-18&utm_campaign=+Newsletter-Market+Fit
