How to Sell Newsletter Ads & How Much to Charge

To get a sense of pricing from well-known overseas newsletters, ad rates typically hover around $6 per click (whereas in China, the actual executed price usually lands at 30–50% of the listed rate; not sure how that compares abroad).

A lot of prep work goes into this:

On one hand, you need a clear user persona; on the other, solid data—subscriber count, open rates, link clicks, and click-through rates—since advertisers need to assess fit before committing.

Overall, the landscape closely mirrors that of WeChat public account ads and sales in China.

Original article: https://www.newsletteroperator.com/p/how-to-sell-newsletter-ads?utm_source=newsletter&utm_medium=email&utm_term=2023-04-18&utm_campaign=+Newsletter-Market+Fit

When selling a newsletter project, it’s often priced by subscriber count—in other words, by follower count. The going rate is generally $1–5 per follower, which is likely similar in China as well.

Original tweet: https://twitter.com/anthonycastrio/status/1646513575807324174?utm_source=newsletter&utm_medium=email&utm_term=2023-04-18&utm_campaign=+Newsletter-Market+Fit