How to Make More Money with Huolala

After going public, its gross margin jumped from just over 30% to more than 50%. Of course, it spent heavily on market expansion—about 20% of revenue. Roughly speaking, for each move, half of the fee goes to Huolala as an intermediary (including 20% for advertising and 30% as its intermediary income), while the other half goes to the moving师傅.

Revealing Huolala: The First Moving App for Young People—Does It Profit by Milking Drivers?