Giants Enter Agriculture

Previously, farmers accounted for 55% of the total investment across the agricultural product value chain—the largest share—yet they only captured 22% of the value-added segment. In other words, while farmers bore more than half of the total costs, they received only about 20% of the final revenue from agricultural products, with the remaining 80% going to others.

Now, tech giants are also looking to carve out a slice of that 80% through investments or by providing technology.

JD.com’s AI-powered pig farms, Tencent’s hundred-million-yuan investment—how are tech giants entering the agriculture space?

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