How Profitable Is the Soft Furnishings and Complete Home Furniture Business

It’s probably the wardrobe space, but today most people are going with whole-home customization. Sophia Furniture’s gross margin has been above 30% (nearly 40%) over the past three years, which means out of every $100,000 you spend, more than $30,000 is gross profit. But customer acquisition costs are also high, taking up about 20%—so while it looks like they’re making $30,000, $20,000 of that goes toward buying traffic and customers.

Whole-home customization “involution” all year round: Sophia trapped in a besieged citadel | TMTPost Deep Dive

🎯 加入「进步分子」知识星球

搞钱情报 · 工具测评 · 副业实战

立即加入

扫码或点击加入，一起进步