How to Elevate Instant Coffee to New Heights

Less than a year, a new brand sold 246 million — far surpassing the industry's former leader. Why? Of course, prices are far below competitors, then they targeted a new demand point: a 3-month treatment course, the ultimate body management tool.

It's true that weight loss is a truly magical market — any product that gets associated with it has a chance to sell.

How Instant Coffee Became "Douyin's Hottest Weight-Loss Drug"