How a Brand Lost Its Touch: Estée Lauder’s Painful Transformation

A brand is like a high-end escort — the only difference is how much you pay. When the economy sours, clients who can afford you dry up, so you keep lowering prices. But that slaps the face of your original clientele, and whether it wins you a bigger market is far from certain.

Want to destroy a brand? Stockpile its inventory and sell it at dirt-cheap prices to tank its perceived value. Pinduoduo has successfully ruined plenty of brands — Estée Lauder is just one of them.

Estée Lauder Can't Even Sell Anymore?

》$10 Small Bottle: (Just search the brand name directly in any flagship store — Tmall self-operated warehouse, direct supply)