How Can Video Accounts Make Money? The Video Account Bonus

Middle-aged and elderly users dominate WeChat Video Account. They respond better to a calmer, more measured tone rather than shouting; to gentler pacing rather than urgency; to larger-font signage and fewer “buy now” bell notifications; and to casual, personal engagement rather than live PK battles. When building personas, lean into “hardworking, grateful folksy younger brother from the countryside” or “returning overseas grad giving back to their hometown”—rather than sexy trendsetters or conventionally attractive hosts.

Overall, WeChat Video Account remains another traffic洼地 (undervalued channel).

Average return rates: Video Account ~20% vs. Douyin ~35%. Meanwhile, the average traffic conversion rate sits around 1.5% (10,000 views ≈ 150 adds to enterprise WeChat). Currently, every person who joins your private domain via this channel earns you a 1:1 traffic reward from WeChat’s public feed.

You can ignore Video Account—but some are making serious money there | Shenke