How the Dining Brand Saizeriya Was Built

You can think of it as a foreign-made version of Shaxian Delicacies — cheap and tasty. To cut rent costs, most locations are hidden away and hard to find. Whether the food is good depends on personal taste, but compared to other restaurant chains, the prices are truly low. By 2020, there were over 1,500 stores worldwide — about 400 in China — with some products having been around for 40 years and possibly even dropping in price (since they handle everything themselves, like growing vegetables...). So this brand is pretty magical: single-store profit margins hover around 3%-12%. In other words, the money you spend here is basically just going toward the food.

How can Saizeriya keep you stuffed for just thirty dollars?