Is it profitable to be a live streaming e-commerce host?
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Currently, each livestream requires 4–6 hours, typically two per day, with a base salary ranging from 6,000 to 8,000 RMB and a 3% commission. When sales are strong, the base salary bumps up another 20%.
Digital humans perform more stably when they're well-tuned—which helps maintain consistent sales—but spending a few thousand on a custom, licensed AI avatar is also a solid move. The problem is that most products in the market right now are just cash grabs riding on认知税 (cognitive tax), preying on people who don't yet understand the technology.