Is it profitable to be a live streaming e-commerce host?

Currently, each livestream requires 4–6 hours, typically two per day, with a base salary ranging from 6,000 to 8,000 RMB and a 3% commission. When sales are strong, the base salary bumps up another 20%.

Digital humans perform more stably when they're well-tuned—which helps maintain consistent sales—but spending a few thousand on a custom, licensed AI avatar is also a solid move. The problem is that most products in the market right now are just cash grabs riding on认知税 (cognitive tax), preying on people who don't yet understand the technology.

Sales Livestream Hosts Fleeing 618: Monthly Income Dropped from 30,000 Last Year to Resignation This Year

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