Why Is Malatang So Expensive?

The article mainly uses Yang Guofu Malatang as an example. On one hand, there’s a 15% inflation in the weighing system; on the other hand, all outlets are franchises, and the brand itself has no proprietary supply chain. Instead, it procures goods at arm’s length and resells them to its franchise stores at a markup to make money. This creates a long upstream profit chain, with every node demanding a cut—meaning users end up paying much more for their malatang.

Why Malatang Is Getting More Expensive